LessonLink

Pay for what you need. Nothing you don’t.

Start with the base plan that fits, then add only the features your gym actually uses. No bloated bundles. No paying for modules you'll never open.

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LessonLink pricing starts at $49/month for the Essentials base plan, $99/month for Essentials + AI Assistant, with six optional add-ons available à la carte from $15/month.

Quick answer

LessonLink Essentials is $49/month and includes the core platform: scheduling, family accounts, billing, teams, messaging, reports, and unlimited users. Essentials + AI Assistant is $99/month and adds the AI Assistant across the gym portal. Optional add-ons (SMS Messaging, Time Clock & Payroll Reporting, Travel & Competition, Tryout & Team Placement, Pro-Shop, and additional locations) range from $15-$50/month each. Month-to-month, no contracts.

Base plans

Two starting points.

LessonLink Essentials

The core platform. Everything a gym needs to run programs, schedule classes, bill families, and communicate.

$49/ month
  • Scheduling & Calendar (day, week, month, list views)
  • Programs (Classes, Open Gym, Camps & Clinics, Tryouts, Teams)
  • Family Accounts (full parent portal with enrollment, billing, waivers)
  • Coach Portal (schedule, students, time clock access)
  • Billing & Collections (automated nightly billing, retry queue, projected charges)
  • Waivers & Documents (digital signatures, versioning, expiration tracking)
  • Announcements (with read-rate tracking, audience targeting, tags)
  • In-app Messaging (direct and group)
  • Reports (Financial, Enrollment, Scheduling)
  • Website Embed (iframe widget for your existing site)
  • Public Listing (LessonLink-hosted program listing page)
  • 1 Location
  • Unlimited athletes, parents, coaches, and staff
  • Your own Stripe Connect payment account
  • LessonLink Go mobile app at launch
  • Email support
  • Side-by-side transition help when you switch over
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Most popular

Essentials + AI Assistant

Everything in Essentials, plus the AI Assistant across the gym portal.

$99/ month
  • Content generation on program fields (Generate, Improve, AI Format)
  • Conversational Q&A against your live gym data
  • Natural-language program creation
  • AI Assistant available today for gym admins (coach and parent access on roadmap)
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Everything in Essentials is also included.

Add-ons

Pick only what you need.

Each add-on is optional and can be turned on or off as your gym evolves.

Additional Location

A fully separate location with its own schedule, rooms, Stripe account, and settings. One login switches between them.

$25 / mo per location

SMS Messaging

Text-message delivery for announcements, direct messages, schedule changes, and billing alerts. Email is always included; SMS is optional.

$30 / mo

Time Clock & Payroll Reporting

Coach clock-in/out, employee cost allocation (hourly or salary), pay period review, approve and export for payroll. Reporting only — does not execute payroll.

$15 / mo

Travel & Competition Management

Coming soon

Competition entry tracking, travel logistics, team roster management for events.

$15 / mo

Tryout & Team Placement

Coming soon

Guided tryout workflow with athlete evaluation, placement scoring, and team assignment.

$50 / mo

Merchandise / Pro-Shop

Coming soon

In-app store for team apparel, merch, and gear. Tied to family accounts and billing.

$25 / mo

What’s always included.

No matter what plan or add-ons you choose.
  • Unlimited athletes, parents, coaches, and staff
  • Your own Stripe Connect payment account (your money, your account)
  • Website Embed for your existing site
  • Waivers, tags, reports, and the Family Portal
  • Side-by-side transition support when you switch from another system

Private Lessons (coming soon).

LessonLink will include a Private Lessons module built specifically for how privates work in cheer. Gyms can run it centrally, or coaches can run their own private-lesson businesses inside the platform — their own athletes, their own schedules, their own billing. Payment can flow through the app by credit card or be tracked outside the app for cash or other methods. Either way, the coach’s private-lesson world stays organized.

This module is in development and will be available as part of LessonLink or as an add-on (pricing TBD).

No long-term contracts.

Month-to-month. Cancel anytime. Prices may change with advance notice.

Pricing questions.

Not sure what you need?

Let’s figure it out together.

Request a demo. We'll ask about your gym, show LessonLink with your kind of setup, and help you pick the base plan and add-ons that actually fit. No upselling.

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