Two ways to talk to your families. One platform for both.
Announcements for broadcasts. Messages for conversations. Your gym decides who can message whom and what coaches can mark urgent.
LessonLink Messaging & Announcements is a two-channel communication system for cheer gyms — broadcast announcements with read-rate tracking, plus 1-on-1 and group messaging — with optional SMS delivery.
Announcements: for when you need to tell everyone.
Broadcast to your whole gym, a specific role, or a tagged group.
- Audience targetingby Role (Parents, Coaches, Adult Athletes) or tag
- Read rate trackingso you know what’s landing
- StatesSent, Scheduled, Drafts, Failed, Archived, Trash
- Active contacts count always visible
- Scheduled announcements for planned comms
Tags, for smarter targeting.
Tag your gym members any way you want — “Booster Club,” “Competition Season,” “Summer Camp Families” — and announce to just those people. Set once, use forever.
Messages: for actual conversations.
iMessage-style interface — no learning curve.
- 1-on-1 Direct messages
- Group chats (by team, class, or custom)
- Admin View for gym staff oversight
- Clean, familiar messaging UI
Governance controls.
Your gym sets the rules. Drama control is a feature.
- Turn parent-to-parent messaging on or off
- Restrict who can post in group chats (coaches only or everyone)
- Cap how urgently coaches can mark messages (“Up to Important” prevents spam-level urgency)
Notification delivery rules.
A matrix that tells each audience (Staff, Coaches, Families) which notifications they get: Enrollment updates, Schedule changes, Billing alerts. Direct messages and announcements are always delivered — that’s non-negotiable.
SMS, email, and push.
- Email notificationsincluded with every plan
- SMS deliveryoptional add-on ($30/month)
- Push notificationson the roadmap for LessonLink Go
What’s included vs. what’s an add-on.
Included in Essentials
- Announcements (composer, audience targeting, tags, read-rate tracking)
- In-app Messaging (direct and group)
- All email notifications
Optional add-on
- SMS Messaging$30/month — text-message delivery
You get the full messaging and announcement system either way. The add-on just adds SMS as a delivery channel on top of email.